Eva Ramirez
Ruth Benander
English 1000
21 October 2015
Weiss successfully makes us believe that Chipotle is not a place we should trust
It is often said that fast food restaurants buy their meats from farms where they inject green fluid to their animals and are not antibiotic- free. You would think that because fast food restaurants have food with a particular taste that gives you a sensation of pleasure, their food is healthy, even if we are talking about veggies, but the truth is that you do not actually know what the process of those foods were. Americans today tend to believe that just because a commercial is shown to them, where the character is a good "human" being, who wants the best for the people of his community, every thing is true, but the thing is that they just show you part of it, they are manipulating us, making us believe that only their food is the healthiest, such as the example of the Chipotle commercial.
In the article “What does the scarecrow” tell us about chipotle?”, Elizabeth Weiss tells us the differences between the Chipotle’s commercial called “The scarecrow”, and the Chipotle’s director points of view about the meat that this “gigantic corporation” called Chipotle sells. According to the Chipotle’s commercial “The scarecrow”, Chipotle’s vegetables are healthy. Everything changes when, “ the scarecrow has an idea, he harvest vegetable, he travels to the city, where he opens a burrito stand.” Called, “Cultivate a better world.”’ In other words, the Chipotle’s commercial urges us to buy vegetarian food from Chipotle because it is healthy; it is not processed like the way it is shown with the vegetables and meats from other farmers. In the commercial, the farmers are represented as crow machines that sprinkle the crop with chemicals, and inject green fluid to the chicken. Nevertheless, “ some agricultural producers have responded angrily,” because of what has been shown in the Chipotle’s commercial. I agree that the scarecrow’s commercial is, “ pure manipulation.” A point that needs emphasizing since some many people tend to believe what they see. The emotional images of the video are very strongly affecting, which is why the video is effective.
Chipotle wants to, “Cultivate a better world,” but we really do not know where they get their vegetables from. Elizabeth Weiss argues that, “Chipotle gets credit for our veggie-related good feelings.” Weiss is surely right because from everything the scarecrow commercial has shown, nothing mentions how Chipotle works or buy its meat, but it does imply that their meat is from animals that are not abused.
Chris Arnold, Chipotle’s director insists that, “Chipotle uses only antibiotics- free chicken.” Although, I agree with Arnold up to a point, I cannot accept his overall conclusion, that Chipotle tries to, “avoid cattle raised with antibiotics or growth hormones.” According to the article, Arnold mentions that, “right now the supply just isn’t there for one hundred per cent.” In other words, Arnold says that not all the meat Chipotle buys is antibiotic- free. Logically, I agree that Chipotle at least is trying to improve their meat by not using chickens full of antibiotics, but I still insist that this does not leave with a hundred per cent confidentiality of keep consuming their food.
According to Elizabeth Weiss, Arnold said, " Chipotle began using sustainably raised ingredients about twelve years ago, starting with pork from Niman Ranch, whose hogs are raised without antibiotics." Basically, Arnold is saying that the meat they sell, in this case pork meat, comes from a Ranch where the animal passed through a healthy process because they did not raise animal with antibiotics. Therefore, we as consumers can give to Chipotle a second chance, by maybe considering not to just say no to their food.
Arnold is giving us actual facts showing where they buy the meat from. Also, Dana Liebelson states that, even though Chipotle could be one of the few restaurants that are “more transparent about the ingredients” it sells, does not mean that every meat sold is free from growth hormones or antibiotics. According to Liebelson, the Chipotle’s website mentions that some “Chipotle’s products contain genetically modified organisms (GMO).” Products that contain GMO, can cause you “long- term health effects.” This is a great example of how large companies as Chipotle, can show different things through a commercial, such as “ The scarecrow,” and what the real facts really say. Knowing that most of their food contains GOM, chances are most of the people now will think twice about consuming Chipotle’s products. This certainly will produce concern in every single person that realizes what is behind of the food they are eating.
Liebelson also states that, according to the Chipotle’s website, “ all soy bean oil and corn products contain GMOs.” One can think that this is not that bad, just a few products contain genetically modified organisms, but are those products the only ones containing this? Well, Arnold said that also “Chipotle chicken, steak, fajita vegetable, rice, tortilla chips and tortillas all contain one or both of this items.” In other words, all their food can contain GMO.
We as a clients deserve a good service. It implies knowing what we are eating every time we go to this kind of restaurants like Chipotle. Though I concede that, Chipotle “never professed to being perfect,” I still insist that we should follow the scarecrow example and just “st[i]ck with the beans.” Taking this in count that its vegetables can be a little bit healthier than the meat, I would feel better by just consuming the veggies.
In Elizabeth Weiss's view, the scarecrow "watches as a tube extrudes a substance that's later labeled "100% Beef-ish" ; a robotic crow injects a chicken with a green fluid that makes it expand like a balloon; and a cow with hunted eyes trembles inside a tight metal box." Basically, Elizabeth Weiss is saying that we as consumers, do not know what we are eating when we go to fast food restaurants, or how was the process of those animals that later on we can possibly eat, and this shows how our minds have been manipulated in order to trust this commercials and go to those restaurants and buy their food, and It also makes us feel guilty about hurting animals.
We are supposed to like Chipotle because the ad implies that they don't hurt animals. Chris Arnold is surely right about the scarecrow commercial, “highlight[ing] issues like the overuse of antibiotics, harsh confinement of animals, the extend to which food is processed.” I still insist that everything shown in the commercial is probably what Chipotle at least has done once. The terms “natural” and “humane” describing Chipotle, are not enough. “That makes it tough for people to evaluate any company’s claims about agricultural practices,” mentioned Weiss, but it is even more difficult to know where Chipotle gets their ingredients from, since it is a corporation that gets its sources “from thousands of [different] farmers.” We all have been manipulated in one moment of our lives. This would be ineffective for those who are actually passionate for animals because the Chipotle’s meat we consume, “only gets to [our] plate by killing an animal.” Also for people who care for themselves, they worry about what they are giving to their bodies. Since sometimes this fast food restaurant does not give you enough information about the sources of their ingredients, it is not easy to trust what their publicity says.
Elizabeth Weiss states that " 'Chris Arnold, Chipotle's communications director' never professed to being perfect." In other words, Elizabeth Weiss believes that Chipotle, which is a big corporation that sells antibiotic-free meat, can make mistakes. However, it is not just the followers of Chipotle who ask questions about their ingredients, and where they get them from. Elizabeth mentions that “ last October, the Times reported that,” also large fast food industries such as, “ Dunkin’ Donuts, ConAgra Foods and Brinker International, which operates Chili’s,” had to faced these claims people made. All these large corporations, including Burger king, “stop[ped] getting pork from suppliers who keep snows in gestation crates- pens that dramatically restrict their movement during pregnancy.” Thanks to all these huge changes, these companies have made, the “Humane Society praised Burger King for its commitments to stop buying such pork and to buy only cage-free eggs.” With all these actual facts together, I agree that, “ the commitment [Chipotle] have made is to constant improvement” because my experience, according to Weiss, “Chris Anderson, the marketing director of Mayer Natural Foods” confirms it.
With all these facts, Elizabeth Weiss provided us about the kind of procedures fast food restaurants tend to do, it is now up to us to decide whether we will continue consuming fast food. Every fast food restaurant works differently. However, everything given by Weiss will provide us a better understanding of what is behind the food, and also If we should trust it or to consider asking before buying that delicious burrito.
The author, Elizabeth Weiss, presents alternate points of view. Weiss for the most part disagrees with the fact that people should keep consuming Chipotle’s food, specially the meat. She completely disagrees with the Chipotle’s commercial, “The scarecrow” , saying that its background lyrics ,“Pure Imaginations” is actually “Pure manipulation.” These conclusions, which Weiss discusses that the Chipotle’s commercial is “Pure imagination,” add weight to the argument that people can possibly not notice what the Chipotle’s message is for its audience, being actually a vegetarian commercial, showing more facts about how they may process their vegetables, but not giving enough information about the process of their meat, and wanting us to buy burritos.
The evidence that Weiss gives based on persuasive testimonials shows that we can trust what she is saying. One important example is when she cites important sources, such as the Chipotle’s director Arnold, Chris Anderson (the marketing director of Meyer Natural Foods, Paul Willis (Niman Ranch’s founding pork farmer and manager), The Global Partnership and The Humane Society.
Can Chipotle have a second chance? Weiss is right that Chipotle can actually change and be better. She demonstrates facts where there is a possibility of such a change, giving us the prove of the achievements that other restaurants such as Burger King and Panera have reached, that now their “chicken and some of its pork and turkey are free of antibiotics,” such as these fast food restaurants had made it, so does Chipotle.
However, even though all these facts can be true, and the author Elizabeth Weiss appreciates Chipotle’s efforts to be better and to have new ways of improvements, she would not think twice about buying a Chipotle’s burrito, instead she would prefer to “st[i]ck with the beans.”
The article, “What Does “The Scarecrow” Tell Us About Chipotle?” is effective for all those people who tend to be more vegetarians, since they do not have that passion for eating meat. According to Weiss, these people would be more likely to buy Chipotle’s food specially veggies. This article and the Chipotle’s commercial engage vegetarian people and people who wants to change their life by eating healthier, to go to Chipotle and buy their food, giving the people more confidentiality about Chipotle’s ingredients, knowing that their vegetables can be healthier, trusting on what the scarecrow did.
However, people who like to eat meat and may not be passionate for vegetables can easily perceive that Chipotle’s meat cannot be as healthy as their vegetables, according with what was shown in the commercial. Therefore, It is less probable that they would consider chipotle’s restaurants as their first option.
These conclusions will have a significant applications in thinking twice about what you are going to eat and where are you going to consume these kind of foods. First ask yourself if this is what you really want for your body, and if so, choosing carefully which one could be the best option. Although, Elizabeth Weiss may seems concern, about what is really happening not only with Chipotle’s industry but in general. This should in fact concern anyone who cares about what they are consuming every time they choose to eat fast food.
Works Cited
Liebelson, Dana. “Behind the Burrito: 5 Things Chipotle's Ads Don't Tell You” MotherJones. Motherjones.com, 25 Sep. 2014. Web. 9 Oct. 2015
Weiss, Elizabeth. "What Does “The Scarecrow” Tell Us About Chipotle?” - The New Yorker." The New Yorker. 23 Sept. 2013. Web. 7 Oct. 2015.
Ruth Benander
English 1000
21 October 2015
Weiss successfully makes us believe that Chipotle is not a place we should trust
It is often said that fast food restaurants buy their meats from farms where they inject green fluid to their animals and are not antibiotic- free. You would think that because fast food restaurants have food with a particular taste that gives you a sensation of pleasure, their food is healthy, even if we are talking about veggies, but the truth is that you do not actually know what the process of those foods were. Americans today tend to believe that just because a commercial is shown to them, where the character is a good "human" being, who wants the best for the people of his community, every thing is true, but the thing is that they just show you part of it, they are manipulating us, making us believe that only their food is the healthiest, such as the example of the Chipotle commercial.
In the article “What does the scarecrow” tell us about chipotle?”, Elizabeth Weiss tells us the differences between the Chipotle’s commercial called “The scarecrow”, and the Chipotle’s director points of view about the meat that this “gigantic corporation” called Chipotle sells. According to the Chipotle’s commercial “The scarecrow”, Chipotle’s vegetables are healthy. Everything changes when, “ the scarecrow has an idea, he harvest vegetable, he travels to the city, where he opens a burrito stand.” Called, “Cultivate a better world.”’ In other words, the Chipotle’s commercial urges us to buy vegetarian food from Chipotle because it is healthy; it is not processed like the way it is shown with the vegetables and meats from other farmers. In the commercial, the farmers are represented as crow machines that sprinkle the crop with chemicals, and inject green fluid to the chicken. Nevertheless, “ some agricultural producers have responded angrily,” because of what has been shown in the Chipotle’s commercial. I agree that the scarecrow’s commercial is, “ pure manipulation.” A point that needs emphasizing since some many people tend to believe what they see. The emotional images of the video are very strongly affecting, which is why the video is effective.
Chipotle wants to, “Cultivate a better world,” but we really do not know where they get their vegetables from. Elizabeth Weiss argues that, “Chipotle gets credit for our veggie-related good feelings.” Weiss is surely right because from everything the scarecrow commercial has shown, nothing mentions how Chipotle works or buy its meat, but it does imply that their meat is from animals that are not abused.
Chris Arnold, Chipotle’s director insists that, “Chipotle uses only antibiotics- free chicken.” Although, I agree with Arnold up to a point, I cannot accept his overall conclusion, that Chipotle tries to, “avoid cattle raised with antibiotics or growth hormones.” According to the article, Arnold mentions that, “right now the supply just isn’t there for one hundred per cent.” In other words, Arnold says that not all the meat Chipotle buys is antibiotic- free. Logically, I agree that Chipotle at least is trying to improve their meat by not using chickens full of antibiotics, but I still insist that this does not leave with a hundred per cent confidentiality of keep consuming their food.
According to Elizabeth Weiss, Arnold said, " Chipotle began using sustainably raised ingredients about twelve years ago, starting with pork from Niman Ranch, whose hogs are raised without antibiotics." Basically, Arnold is saying that the meat they sell, in this case pork meat, comes from a Ranch where the animal passed through a healthy process because they did not raise animal with antibiotics. Therefore, we as consumers can give to Chipotle a second chance, by maybe considering not to just say no to their food.
Arnold is giving us actual facts showing where they buy the meat from. Also, Dana Liebelson states that, even though Chipotle could be one of the few restaurants that are “more transparent about the ingredients” it sells, does not mean that every meat sold is free from growth hormones or antibiotics. According to Liebelson, the Chipotle’s website mentions that some “Chipotle’s products contain genetically modified organisms (GMO).” Products that contain GMO, can cause you “long- term health effects.” This is a great example of how large companies as Chipotle, can show different things through a commercial, such as “ The scarecrow,” and what the real facts really say. Knowing that most of their food contains GOM, chances are most of the people now will think twice about consuming Chipotle’s products. This certainly will produce concern in every single person that realizes what is behind of the food they are eating.
Liebelson also states that, according to the Chipotle’s website, “ all soy bean oil and corn products contain GMOs.” One can think that this is not that bad, just a few products contain genetically modified organisms, but are those products the only ones containing this? Well, Arnold said that also “Chipotle chicken, steak, fajita vegetable, rice, tortilla chips and tortillas all contain one or both of this items.” In other words, all their food can contain GMO.
We as a clients deserve a good service. It implies knowing what we are eating every time we go to this kind of restaurants like Chipotle. Though I concede that, Chipotle “never professed to being perfect,” I still insist that we should follow the scarecrow example and just “st[i]ck with the beans.” Taking this in count that its vegetables can be a little bit healthier than the meat, I would feel better by just consuming the veggies.
In Elizabeth Weiss's view, the scarecrow "watches as a tube extrudes a substance that's later labeled "100% Beef-ish" ; a robotic crow injects a chicken with a green fluid that makes it expand like a balloon; and a cow with hunted eyes trembles inside a tight metal box." Basically, Elizabeth Weiss is saying that we as consumers, do not know what we are eating when we go to fast food restaurants, or how was the process of those animals that later on we can possibly eat, and this shows how our minds have been manipulated in order to trust this commercials and go to those restaurants and buy their food, and It also makes us feel guilty about hurting animals.
We are supposed to like Chipotle because the ad implies that they don't hurt animals. Chris Arnold is surely right about the scarecrow commercial, “highlight[ing] issues like the overuse of antibiotics, harsh confinement of animals, the extend to which food is processed.” I still insist that everything shown in the commercial is probably what Chipotle at least has done once. The terms “natural” and “humane” describing Chipotle, are not enough. “That makes it tough for people to evaluate any company’s claims about agricultural practices,” mentioned Weiss, but it is even more difficult to know where Chipotle gets their ingredients from, since it is a corporation that gets its sources “from thousands of [different] farmers.” We all have been manipulated in one moment of our lives. This would be ineffective for those who are actually passionate for animals because the Chipotle’s meat we consume, “only gets to [our] plate by killing an animal.” Also for people who care for themselves, they worry about what they are giving to their bodies. Since sometimes this fast food restaurant does not give you enough information about the sources of their ingredients, it is not easy to trust what their publicity says.
Elizabeth Weiss states that " 'Chris Arnold, Chipotle's communications director' never professed to being perfect." In other words, Elizabeth Weiss believes that Chipotle, which is a big corporation that sells antibiotic-free meat, can make mistakes. However, it is not just the followers of Chipotle who ask questions about their ingredients, and where they get them from. Elizabeth mentions that “ last October, the Times reported that,” also large fast food industries such as, “ Dunkin’ Donuts, ConAgra Foods and Brinker International, which operates Chili’s,” had to faced these claims people made. All these large corporations, including Burger king, “stop[ped] getting pork from suppliers who keep snows in gestation crates- pens that dramatically restrict their movement during pregnancy.” Thanks to all these huge changes, these companies have made, the “Humane Society praised Burger King for its commitments to stop buying such pork and to buy only cage-free eggs.” With all these actual facts together, I agree that, “ the commitment [Chipotle] have made is to constant improvement” because my experience, according to Weiss, “Chris Anderson, the marketing director of Mayer Natural Foods” confirms it.
With all these facts, Elizabeth Weiss provided us about the kind of procedures fast food restaurants tend to do, it is now up to us to decide whether we will continue consuming fast food. Every fast food restaurant works differently. However, everything given by Weiss will provide us a better understanding of what is behind the food, and also If we should trust it or to consider asking before buying that delicious burrito.
The author, Elizabeth Weiss, presents alternate points of view. Weiss for the most part disagrees with the fact that people should keep consuming Chipotle’s food, specially the meat. She completely disagrees with the Chipotle’s commercial, “The scarecrow” , saying that its background lyrics ,“Pure Imaginations” is actually “Pure manipulation.” These conclusions, which Weiss discusses that the Chipotle’s commercial is “Pure imagination,” add weight to the argument that people can possibly not notice what the Chipotle’s message is for its audience, being actually a vegetarian commercial, showing more facts about how they may process their vegetables, but not giving enough information about the process of their meat, and wanting us to buy burritos.
The evidence that Weiss gives based on persuasive testimonials shows that we can trust what she is saying. One important example is when she cites important sources, such as the Chipotle’s director Arnold, Chris Anderson (the marketing director of Meyer Natural Foods, Paul Willis (Niman Ranch’s founding pork farmer and manager), The Global Partnership and The Humane Society.
Can Chipotle have a second chance? Weiss is right that Chipotle can actually change and be better. She demonstrates facts where there is a possibility of such a change, giving us the prove of the achievements that other restaurants such as Burger King and Panera have reached, that now their “chicken and some of its pork and turkey are free of antibiotics,” such as these fast food restaurants had made it, so does Chipotle.
However, even though all these facts can be true, and the author Elizabeth Weiss appreciates Chipotle’s efforts to be better and to have new ways of improvements, she would not think twice about buying a Chipotle’s burrito, instead she would prefer to “st[i]ck with the beans.”
The article, “What Does “The Scarecrow” Tell Us About Chipotle?” is effective for all those people who tend to be more vegetarians, since they do not have that passion for eating meat. According to Weiss, these people would be more likely to buy Chipotle’s food specially veggies. This article and the Chipotle’s commercial engage vegetarian people and people who wants to change their life by eating healthier, to go to Chipotle and buy their food, giving the people more confidentiality about Chipotle’s ingredients, knowing that their vegetables can be healthier, trusting on what the scarecrow did.
However, people who like to eat meat and may not be passionate for vegetables can easily perceive that Chipotle’s meat cannot be as healthy as their vegetables, according with what was shown in the commercial. Therefore, It is less probable that they would consider chipotle’s restaurants as their first option.
These conclusions will have a significant applications in thinking twice about what you are going to eat and where are you going to consume these kind of foods. First ask yourself if this is what you really want for your body, and if so, choosing carefully which one could be the best option. Although, Elizabeth Weiss may seems concern, about what is really happening not only with Chipotle’s industry but in general. This should in fact concern anyone who cares about what they are consuming every time they choose to eat fast food.
Works Cited
Liebelson, Dana. “Behind the Burrito: 5 Things Chipotle's Ads Don't Tell You” MotherJones. Motherjones.com, 25 Sep. 2014. Web. 9 Oct. 2015
Weiss, Elizabeth. "What Does “The Scarecrow” Tell Us About Chipotle?” - The New Yorker." The New Yorker. 23 Sept. 2013. Web. 7 Oct. 2015.